ALNO is the “Most innovative brand of the year 2016”
The experts are in agreement: traditional brand ALNO is one of the most innovative brands in the kitchen industry and has never before been honoured with so many prizes and prestigious awards as this year. ALNO has been commended for its ability to innovate, top quality, pioneering product design and outstanding branding.
The latest example is the conferring of the Plus X Award for the ‘Most innovative brand of the year 2016’ in the product group ‘Furniture’. This is now the fifth top-flight award that ALNO has won this year. Prior to this, the kitchen brand had already scooped the German Brand Award 2016 as well as twice winning the German Design Award 2016 and being honoured with the Kitchen Innovation of the Year 2016 consumer prize.
In connection with the Plus X Award, ALNO additionally received the ‘Best Product of the Year 2016/2017’ and the ‘Innovation, High Quality, Design and Functionality’ quality seals for the ALNOCERA kitchen. “ALNO is setting a new direction with the introduction of ceramics as a material for kitchen furniture. The high quality workmanship and the modern concrete look combine form and function to produce a harmonious overall effect”, the judges said in their adjudication.
ALNO is among the best product- and corporate brands in kitchens
In the German Brand Award, promoted for the first time by the German Brand Institute together with the German Design Council, ALNO was voted the 2016 winner in the ‘Industry Excellence in Branding’ category. ALNO is thus one of the best product- and corporate brands in the Kitchens category. “The ALNO brand”, declared the German Design Council judges, “stands for innovative ability, exceptional, independent design and top quality made in Germany.” The award recognizes successful branding and sustainable brand communication.
Berthold Müller (left), ALNO Group Head of Product Development, accepts the Plus X Award for the "Most Innovative Brand of the Year 2016" from Niko Gössing (right), Plus X Award Product Manager.
Matthias Wehrle, ALNO Group Marketing Director, accepts the German Brand Award 2016 for successful branding in Berlin.
„German Design Award 2016 - Winner“ for ALNOCERA Concretto
“Kitchen Innovation of the Year 2016”: ALNOSTAR SIGN / ALNOSUND